deBroca is composed of a multidisciplinary team of young professionals who support their clients in their visibility actions to achieve a positive impact on their target audiences by providing comprehensive care to maintain the necessary uniformity and consistency within their communicational efforts. At deBroca we work to preserve the most precious asset of an institution: its reputation.

The most valuable and advantageous reason to work with deBroca is the seriousness, professionalism and resilience of the team, which constantly seeks to fulfill its promises and achieve great impact.


Federico Filártiga Callizo

Founding Partner – Director of Strategic Communications

Federico graduated from the Catholic University of Asunción (Paraguay) where he majored in Communication Sciences, with specializations in Journalism and Corporate Communications.

He has 8 years of experience working in the media, first as a radio host and producer at Radio Primero de Marzo (780AM) and currently as a radio host at ABC Cardinal (730AM). In 2014 he hosted a TV morning show.

Federico is the creator of #Latitud25, an online platform that offers journalistic content.

He has extensive experience in PR strategies, working with the media and generating content, and a strong relationship with opinion leaders and journalists.


Lucía Cardozo

Founding Partner – C.E.O.

Lucia graduated at the Catholic University of Asunción (Paraguay) where she majored in Communication Sciences, with a specialization in Corporate Communications.

She has 10 years of experience in the fields of corporate communications and advertising, planning and coordinating communication strategies, and developing brand identities and visibility campaigns.

Lucia developed and supported communication planning and graphic design projects for civil society organizations, transnational organizations, public institutions and local businesses.

Her strengths and competencies revolve around planning and coordinating actions that require various stakeholders or team members.

Lucia is part of the international network Global Shapers (an initiative of the World Economic Forum), as well as a member of the Vital Voices international network.


Rut Sosa Maciel

Founding Partner – Director of Planning and Innovation

Rut holds a Masters in Business Administration (MBA) from the University Adolfo Ibáñez (Chile).

She has a B.A. in Communication Sciences with an emphasis on Corporate Communication from the Catholic University of Asunción (Paraguay).

Rut has over 8 years of experience in the field of corporate communications and PR, as well as in the development of brand identities.

Amongst her many accomplishments, Rut stands out in terms of her strategic vision for organizational planning processes and her ability to create and launch new ventures.